Not only is emailing your customers still important, it’s one of the easiest, least expensive and most effective (though often overlooked) ways to reach you existing and potential customers.
Business owners always want to reach more customers. What many overlook is the treasure trove of customers right in front of them: existing customers who have given you their email. Most businesses know collecting email addresses online, on forms, or at the point of sale is important but never do anything with the data. Having an easy to use(and free) email platform like Mail Chimp will not only help you drive sales it will set you apart from the competition. Here are a few more reasons why you need to be emailing your customers.
E-Mails Are Inexpensive
Ok let’s just come out and say it – businesses all want more customers but we hate spending money to get them. Regardless if your budget is $1,000 a month, $300 a month, or $0.00 a month emailing your customers should be part of your marketing plan. There are several amazing email platforms to use with many different features to choose from. It’s important to find the one with the features that suits your business best. Many platforms have free versions or trials to use to see if it’s a good fit. Mail Chimp is free for up to 2,000 subscribers so all you have to invest is time to create your email campaign. Need help developing a plan? Contact us for help.
Customers Want to Stay Updated
Although you may not think it, customers actually prefer to stay up to date with companies they do business with. According to a Statista study 86% of customers want to receive emails from businesses they use at least once monthly, while 15% want emails daily. Although a daily email might be a lot for small business owners to handle two a month should be attainable. Emails should not always be about selling but should include useful information and updates on your company. An easy formula to follow is one monthly “newsletter” style email and one promotional email. Keeping your company in the front of a customer’s mind is important when the time comes that they need your particular product or service.
Reach Mobile Customers
Everyone has heard it a million times, mobile is crucial to your business. SMS messages are the new hot marketing tactic being pushed out there, but email certainly hasn’t gone away. According to Marketing Land, two thirds of emails are opened on either a smartphone or a tablet. If you use just SMS alone you miss out on tablet users which is an estimated 17% of this segment. SMS messages greatly limit your content whereas email allows for more content and graphics. This means your emails have to be mobile friendly and visually effective to resonate with your customers. Most websites are mobile friendly now, make sure your email is too.